Digital Marketing
Channels

Steps of Investment by ICONS Internet marketing company in Egypt:

1) Specify Targeted Categories

The first step before starting the e-marketing plan, we must select targeted segments (targeted customers) of the companies and individuals that will be targeted by the marketing plan and also determine the targeted markets carefully to ensure the benefit of all marketing plans on the Internet, also ensuring the accuracy in determining the above is reflected largely on expected results.

2) THE ESTABLISHMENT OF THE GATE ON THE INTERNET

The second step is the design, establishment and development of sales channel (the company's website on the Internet) which must have a group of elements to ensure the success of internet marketing plans on the Internet including the following: Internet marketing services which means Build a map of the site that fits with the type and pattern of services or products offered. Selection and formulation of material carefully to ensure repeated Search phrases. Choose images that will be uploaded on the site very accurately. The possibility of closing the sales process through the website through a Form in the case of sales from Business to Business and by Electronic Payment (e-commerce) in the case of Business to Customer.

3) MARKETING

Marketing is divided into two directions:
Traditional marketing which is carried out by the Marketing Department of the Company (The Client) through the following:

Using all the Marketing channels of the company to market the address of the Website (Domain Name) such as:

• Company Printing Materials (Business Cards – Catalogues – News Letters).
• Company Advertisements (Newspapers – Magazines – TV – Radio).
• Company Cars.
• Company Uniform
• Any additional means to deliver a message to the customer through it and any point of communication between the company and the customer.

Internet marketing (Carried out by our online Marketing Team):

Internet marketing means connecting the targeted customers of the companies or individuals in the target markets to the Company’s sales channel which is the company's website through all the marketing channels on the Internet. This is not done just by establishing the website, but there are many steps that the website passes through to reach these customers through the Internet. And the Internet marketing is done in two parallel ways.

4) INTERNET MARKETING ANNUAL PLAN

The registration of the Company's website in all search groups on the Internet (The websites which the Internet users use to search for various websites).

PULL CHANNELS:

1) SEARCH ENGINES

They are websites specifically designed to include the names of websites in general each in its field, and they are like (index or gates) where they are used by all Internet users to search for certain services or products. By listing your website in search engines, it is easy for your potential customer to reach you, and this is the first and the most important online advertising step. If your website was not listed in search engines, no internet searcher can reach you unless you send him your website address on the Internet yourself. Search Engines are divided into International Search Engines and Local search Engines at the level of each country.

And the most famous International Search Engines on the Internet are:

With a base of talented and highly motivated IT professionals, we provide high-quality service by:

• First Way: (Pay per Click [PPC]) Payment against clicks on the website listed on the Search Engine
• Second Way: (Technical Submission) The technical registration and is calculated annually by the number of search sentences used to list the website with on the Search Engines.
• Note: 70% of Search Engine searchers are individuals 30% of Search Engine searchers are companies

2) BUSINESS DIRECTORIES

They are a group of electronic business directories where the companies are listed alphabetically as per each company’s field and they are more like (Yellow Pages), the number of business directories on the Internet is more than 40000 Business Directory and the company’s website should be listed and registered in all the directories. Registration in Electronic Directories is done manually by our online advertising Team.

3) ONLINE ADVERTISING PLACES

They are a group of specialized commercial markets, either in various industries or in one industry, online advertising more like a permanent fair where the registration in these commercial markets is made through one of the following categories:

And the most famous International Search Engines on the Internet are:

PUSH CHANNELS:

1) BULK E-MAILS

This is done by building an e-mail database with the e-mail addresses of the website visitors by creating areas on the website through which the visitors can register, such as:

The work plan will be as follows:

• E-mail addresses are collected through the channels previously mentioned.
• Design and preparation of a periodic Newsletter, Promotion of a certain product or other company products or services special offers.
• The above to be sent via mailing lists of visitors and which is collected from the Website or through the selling outlets.
• Contact Businessmen Organizations and private business communities in the targeted countries with the aim that these organizations invite their members to visit the company's website. These organizations can be accessed through each of the following:
  • Targeted countries Embassies in Egypt
  • International Trade Point
  • Export Development Centre
  • Egyptian Commercial Representation
  • Searching through the Internet

Note: What is previously mentioned in this way helps us to overcome the failure of inviting the visitors via sending selling messages to random e-mail addresses as is done in most companies.

The goal is to create a channel to deliver the company’s news and special offers, which forms a community of visitors linked to the website, and sending is done through one of two ways:

• Through the company website by creating a special part for collecting and sending (Newsletter Module).
• Through our company where we send them through certain Programs.

2) SOCIAL MEDIA MARKETING

Register as individuals in gatherings (Groups - twitter - Blogs - Forms) and social network with their members then put forward a range of topics for discussion (which include marketing messages about the company or its products) and invite members to visit the website of the company.

3) ELECTRONIC AD (BANNER)

It is a company’s Ad on one of the Websites - which are selected through the marketing plan and implemented through ICONS marketing department – this Ad is characterized that when a visitor clicks it, it takes him to the company catalog (website).

Websites which will include the Banner are selected based on the selling target of the Company as follows:

Ads will be done in 3 ways:

• Advertising by period such as in the Banners on Yellow Pages.
• Advertising by number of Impressions.
• Advertising by number of clicks on the Ad after reaching the website (Number of visitors through the Ad).

4) LINK EXCHANGE

Is done through the exchange of company logos; your company's logo to be inserted on other websites of complementary industries and the owners of these websites insert their own logos on your company’s website.

So that both parties benefit from the same number of visitors of each website as follows:

Link Exchange is done through ways:

• Insert the logo of the website or any link concerning a subject located on the website on other websites and vice versa; we insert a link concerning the websites on the company's website (link exchange).
• Insert the logo of the website or any link concerning a subject located on the website on other websites without inserting a link concerning the above mentioned websites on the company's website (link export).
• Insert a link concerning the websites on the company's website without link exchange (link import).

5) VIDEO MARKETING

Video files concerning the company and its products are periodically designed and shot which contain direct and indirect marketing messages.

We use all the marketing methods to intensively publish the video files according to the following:

• Content of the video file
• The targeted category
• Targeted markets

6) IMAGE MARKETING

A large number of images concerning the company and its products are periodically designed and shot which contain direct and indirect marketing messages regarding the company and its products. Images are registered for copyright protection because they are owned by the company.

We use all the marketing methods to intensively publish the image files according to the following:

• Content of every image
• The targeted category
• Targeted markets

7) PDF MARKETING

A large number of PDF files concerning facts about the company and its products are periodically and regularly designed and prepared to be used to repel any hostile marketing campaigns against company products or in response to certain messages found on the Internet. This increases the loyalty of current and potential customers.PDF files are used because the Internet users consider them safe files and do not contain any viruses.

We use all the marketing methods to intensively publish the files according to the following:

• Content of every image
• The targeted category
• Targeted markets

8) ARTICLE MARKETING

A number of Articles concerning facts about the company and its products and news of new products or promotions or news about the company are designed and prepared to be used to repel any hostile marketing campaigns against company products or in response to certain messages found on the Internet. This increases the loyalty of current and potential customers.

We use all the marketing methods to intensively publish the articles according to the following:

• Content of every image
• The targeted category
• Targeted markets

9) ONLINE COMPETITIONS

A number of periodic competitions through the Internet are designed and prepared and we will work intensively to publish the competition date and announce the winner in a ceremony arranged by the company to which a large number of targeted customers are invited to attend where awards are delivered to winners. The event will be video filmed and photographed. The Ceremony videos and photographs will be published through the marketing channels on the Internet.

10) ONLINE GAMES

A number of games are processed and prepared. The main core of these games is the company products or services, and we work intensively to deploy these games through the company website as well as games websites. The main goal of these games is get more exposure of the products as well as increase loyalty of customers for specific products. Company Games will be published through marketing channels on the Internet.

Visitors Analysis Reports:
With the beginning of the implementation of the company marketing plan, the analysis reports must be seen to identify the monthly number of visitors before the beginning of the marketing plan. Then the analysis is done daily, weekly and also monthly to compare the number and behavior of visitors with the marketing methods used, and get the return on each method and determine the behavior of visitors to the website to know which products are visited most and which products are visited least in order to update the marketing methods in terms of targeted categories. Here ICONS team and team work of your esteemed company should communicate together to be updated with the results and analyze them in order to get the best benefit out of the marketing where the main objective is to implement the marketing plan where the main goal is to execute the Marketing Plan in the most effective way which guarantees the arrival of your products or services to the largest percentage of Internet users and interested in the company's products.

A detailed report containing the following results will be prepared: